Everybody are welcomed!

September 14, 2016

UntitledMeeting with professor Yariv Tsfati

Meeting will be held on September 19th, Monday, at 12:40, room 603.

Language of the meeting: English

Everybody are welcomed!

Yariv Tsfati (BA, 1997; MA 1999, University of Haifa) received his Ph.D. from the Annenberg School for Communication at the University of Pennsylvania (2001). His research focuses on various facets of public opinion, in particular on trust in media, the third person effect, and campaign effects. His research was funded by the Israel Science Foundation, the German-Israel Foundation, and other institutes. He received the Worcester Award for the year's outstanding paper published in the International Journal of Public Opinion Research from WAPOR (2004). Tsfati co-organized a seminar on "Public Opinion, Communication and Elections" for the World Association for Public Opinion Research (2007), and an international research workshop on "The influence of Presumed Media Influence" (2005). He served as chair of the Political Communication Division of the International Communication Association, as editor for the International Journal of Public Opinion Research, and as Associate Editor for the Journal of Communication.

Research Interests: political communication, audience trust in the media, media effects, and third person effect.

Brief description of the crucial meeting’s points:

Should we trust trust?

What can journalists and scholars learn from research about audience trust in media?

Audience trust in media is a seemingly a very important perception, given the central role that trustworthiness and credibility play in journalistic professional ethics, practice and discourse. Despite this, this talk raises a few skeptical questions about audience trust in media. Can we really “trust” the media? What risks do people take when they trust the media? Is it merely some sort of political bias that affects people’s answers to survey questions about trust in media? How can people watch news they do not trust, and how is it possible that respondents who state they have little trust in media are still affected by media? Is audience trust in media at all related to the quality of news coverage? The talk reviews the conundrums that arise from the extant research about trust in media and argues that despite its shortcomings as a concept, news media trust still fulfills an important democratic function.

Information source: https://hevra.haifa.ac.il/~comm/index.php/e...epartment-chair

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