Advertising

Ph. (812) 323-6213
E-mail: reklama@jf.pu.ru

Teaching of advertising disciplines at the St Petersburg State University faculty of journalism has been carried out by professors and associate professors of public relations and advertising since 1996. In September 2008 the rector created the chair of advertising, which has become part of the faculty of applied communications. In 2009 the first certified specialists in advertising graduated.

Now the chair, together with other chairs of the faculty of applied communications, carries out the preparation of bachelors of advertising and public relations, and also masters in the advertising and strategic communications profiles. Short-term educational programs, including in professional development of staff of advertising agencies and departments of business firms are realized. At chair there is postgraduate study.

As a part of the chair there are 2 doctors and 4 candidates of science.

"Conceptual bases of an advertology" is the main scientific direction developed on chair.

Scientific research of teachers and graduate students of the chair include:

marketing communications in a context of the Russian culture;

theoretical bases of branding;

marketing and branding of territories.

Teachers of the chair conduct active scientific and methodical work.

Staff of the chair are winners of numerous professional competitions and awards, including the national awards "Silver Archer", " PROBA - IPRA GWA ", and "Gold Sable". Employees and teachers conduct active consulting work in the advertising and marketing sphere, including for public authorities.

The students in "Advertising" are active participants of scientific conferences and competitions - "Dialogue", "Znak" and many others. In 2009 students of the faculty of journalism were winners of the student Olympic Games for advertising. Due to the high level of professionalism of teaching, St Petersburg State University won first place in a rating of higher education institutions in St Petersburg on the quality of vocational training in advertising - it was carried out by AKAR, the Russian association of communication agencies.